A study of Fortune 500 companies found that 89 percent of CEOs reported that a business crisis was almost inevitable, but 50 percent admitted that they did not have crisis management plan.
How an organization responds in the first 24 hours often determines whether the situation remains an "incident" or becomes a full-blown crisis. Being proactive and having a plan is the best course of action, but whether we help you build a plan, monitor the environment to avoid a crisis, navigate communications during an incident, or manage a full-blown crisis, Alpha Whiskey Public Relations is here to take as much of the guess work out of the situation as possible.
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